This article is a personal note from Ask HN: How to be successful online without SEO bullshittery?
Three things to consider before write any content
1. Something worth saying.
2. The ability to say it in an intelligible manner.
3. The ability to promote it to right audience.
To start with always focus on some clear topic; it will give readers a signal. Writing everything will confuse the readers and probably they don’t subscribe you. People looking for geeky articles won’t follow you because they don’t want to be spammed with your movie reviews, so having a focus topic is necessary condition to any blog or content site.
Some self promotion is required, share it through facebook, twitter or send mail to your friends and family.
Personal distribution channel - Post your articles on social news sites. Feedback is necessary to improve the content. Relentlessly put your site out there, on Twitter, on Facebook, everywhere. Post comments on other people’s blogs to make connections. Submit your articles to Slashdot. Keep at it until you get through. It might take months, or even years. If you don’t actively do it, though, it will never happen.
You need to answer the following questions. If you can answer them satisfactorily, your blog readership will increase substantially:
1) Why should anyone care about my blog?
2) Who should care about my blog?
3) Will these people be annoyed by any part of my blog?
4) How am I promoting my blog to get to these people?
5) How am I connecting with these people as human beings rather than just readers?
Google _loves_ sites that are tightly focused on a specific niche that update frequently containing well written text.
If you want to succeed, look at all the genuinely successful sites. They all have a thread of personality, a pattern, a rhythm, and a predictable-ness — that doesn’t mean boring, it means they are graspable.
SEO for most startups isn’t about doing all sorts of trickery to rake in tons of traffic, it’s about letting people find you easily.
If your site includes embeddable widgets for users you probably give yourself some kind of back link.
Google primarily focuses around a site’s authority. You get authority by incoming links from reputable sources, for a startup these would be places like Techcrunch, Mashable, RWW, etc. And it’s not a numbers game, it’s a quality game.
The Internet isn’t a store front that people are forced to walk by. Without a marketing strategy your site does not exist.
Writing the article is half the job, if that. You’ve got to let people know it exists. Simply having google index it doesn’t mean shit.
you’re never going to become the next Kottke with a general interest weblog, but if you find a niche you’re passionate about, you don’t need to do any SEO douchebag stuff to attract readers.
Example – onethingwell – is a tightly-focussed, single topic blog, committed to writing three posts every week day.
Nice slides about SEO recommendations for web developers Search-Friendly Web Development
I am not a native English speaker nor well trained. Please feel free to comment on the post for any mistake related to spellings, grammar etc, so that I can improve it based upon your suggestion.
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